Great Optimized Copy Writing for Online Real Estate

Who is Your Target Audience? Copy writing for online real estate is a vital component of an online real estate marketing strategy. When done correctly it will not only appeal to the buyers browsing your site or your listing on one of the portals. It will also be appealing to another audience, the search engines. [...]

Online Agents – The Workshop

You’ve been reading and hearing about it. But what is the “Online Agents” Workshop. The online agents workshop has been specifically developed for the sales reps and property managers. The men and women that are at the front line of real estate. Can real estate agents benefit from developing new skills? Yes Online Agents is [...]

Keyword Suggestion Tool

So it’s time to start writing your real estate blog, Your Blogger account has been created and it’s all ready to go. All we need to do before we start is carefully choose our keywords. A few keywords like “Real Estate” “Property Management” “Realty” “Location” come to mind, however, chances are your competitors are using [...]

I have created my Blog, now what? – Article Suggestions

So you’re blog is up and running, you’ve got a great URL and a catchy title that incorporates all your keywords. So start posting articles! It’s important to stay relevant in your articles. try not to post content outside of the following three points of relevancy: Your Industry Your Community Your Self Here are some [...]

Real Estate Guide – Australia

Here is an Australian Directory where you can submit your link to. Remember to use your 10 key words when completing the required online form. Real Estate Guide If your link does not get posted to the site within 2 weeks then please let me know.

Online Agents Workshop – Raine and Horne Thornlie

This mornings Online Agents workshop was with the sales team at Raine and Horne Thornlie A very interactive team to say the least. The team led by Peter Arscott and Kerryn Lawrence were interactive from the start and they showed genuine interested in wanting to increase their online presence. Thanks Peter and Kerryn. “Jeroen, I [...]

Low enquiry rate from online listings

I often get asked, “Why are we not seeing a good enquiry rate from our listings?” The simple answer is that they have not been optimized for the net. Your online listings should utilize three important factors. Optimized descriptive titles and text using keywords relevant to the property, your agency and the region where the [...]

Keywords – Print v Online

I start with the topic of “Keywords” for a reason. When used correctly. Keywords are what users will find your site with on search engines like Google, Yahoo and Live. Rarely are they used correctly by real estate agents. Traditionally in print marketing we used keywords such as “Wow” “Location, Location, Location” and “Sensational views” [...]