Many agents I speak to are a little hesitant to go down the path of producing Real Estate Videos, Their hesitation, and righfully so is that they have no idea about what to do once it has been produced. My advice to any agent wanting to use online video marketing is “Investigate your options” It probably isn’t your best option if you only want to play it over and over on your laptop.
A succesfull campaign means broadcasting it to the largest audience you can reach. So here are a few ideas to certainly get you on your way.
Youtube – any digital format video should be uploaded here, it’s free and optimized correctly will rank very competitively in the Google Search results. This is free
Email – Inlcude a link to your video in your email marketing This is free
Real Estate Portals – Nearly all portals allow for a video link to be embedded into the listing. This won’t cost you anymore then what you are already paying.
Your own website – A no brainer and an extra benefit to the SEO of your own real estate site. You may need to check with your web developer to see if video can be incorporated into your site. If it can’t, then it’s time to upgrade
Print Media using QR Code – This is the link between your printed marketing and your online marketing. QR readers are available for most smartphones and users only need to scan the code to link them directly to the video on youtube. To download the QR reader for your iPhone click this link. Here is a link to the QR App for your Android Phone. Another QR Reader for Blackberry. And offcourse we can not forget the QR Reader for Windows Phone 7. Once installed you can use the image below to test it out. Just scan it using your smartphone camera straight of the screen or print it and scan it of the paper. There are alos many sites where you can produce QR Codes for free. I use bit.ly.
Social Media – Broadcast to your fans and followers using, , linked in, Google+ Anywhere really where you can place a link or a video.
Window Display TV or in house video – It’s a nice touch to have a screen set up in your reception area or window display which can loop through current listings.
So there are a few ideas to get you started, if anyone has any more great ideas then please share them by placing a comment in this blog post.