Marketing is an indispensable part of conducting business. Organizations with a large sum of money allocated to marketing can afford to use different kinds of media. For a self employed professional in the real estate business, considering the immense competition one is up against, real estate blogs come across as an effective and affordable marketing tool. Blogs have a wide reach and only ask for your time and creativity. It is the best place to use your sales and marketing skills. After all, if you are in the real estate business you better be good at it. Let us dig deep into the process you need to undertake in order to improve your business prospects.
1. Post about real estate in different regions
A real estate professional quite obviously needs to keep abreast with every piece of information that has the potential to impact the real estate prices in the region. Let your posts speak your mind on such issues. Talk about property in different regions and the factors that may give the prices a push in the near term. Carve out a space for yourself in the niche real estate blog segment. This will help you immensely in getting more business.
2. Promote your blog
The same strategy works here as in case of blogs in other domains. Place your comments on popular real estate blogs. Be one of the first few people to comment. Make sure that the comment takes the story forward. Build interest around yourself for people to access your blog and turn regular readers. Place the link to your blogs on all your social networking profiles.
3. Project yourself as client friendly
Tough competition in any domain implies that clients are spoilt for choice. Differentiate yourself as a premium service provider with emphasis on getting the best deals for the client. You do get your commission for the purpose but business is all about highlighting what you can do for your clients. People like to employ the services of professionals who present themselves as the ones who have the clients’ best interest on their mind.
4. Display your business acumen
We all like to work with people who come across as experts in their domain. Interesting anecdotes can do the trick for you. Let your success stories be an appropriate representation of the quality of your work. Do not exaggerate so as to avoid making all appear fraud.
5. Give snippets of information on profitable deals
You need not blow your trumpet with exact details as clients seek privacy too but you can still talk about how you clinched a deal for your client. When you specify a geographical location and drop hints on profits made by your clients, others in the region are bound to get interested in seeking your services. Make yourself easily accessible for clients to reach you as and when they want to. Once the clients make the first move, do not allow the opportunity to slip out of your hands.
Good business skills call for conversion of sales leads but before you go about doing that you need to get those leads. Use your real estate blog as a tool to assure people that you can get them the best deals in the shortest duration of time while sparing them any hassles in the process. This will act as a driving factor for your business. Do follow up on your word though.
About the author: Alia Haley is a blogger who also happens to be a tech buff. She is always on a lookout for latest tech stuff and recently purchased a cool ipad docking station. She is also a big fan of the concept of 3d laptop.