Google SERP Preview

Clean up your website because it is open for inspection.

Patrick Altoft, Author of blogstorm stumbled accross some major testing by internet giant Google.  SERP preview. When launched it will have a major effect on click through rates to our sites. Why?

Users on Google will be able to view a snippet of the webpages displayed in the search result before deciding whether they will click through.

Knowing this is on the cards for Google an early suggestion I would make is to make sure that your keywords feature prominently on your web pages. Even use bold text to highlight them. Also ensure that your brand is featured prominently.

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