I wasn’t a fan of QR (Quick Response) Codes until I began researchingmarketing and it was from that moment that I started seeing endless possibility in their function and ability to assist agents filling the gap between their printed and online marketing strategies.
According to Wikipedia, the QR Code was created almost 2 decades ago by Toyota subsidiary, Denso Wave. Its purpose was to track vehicles during the manufacturing process. Today it has evolved to enabling smart phone users, who can simply scan the code using an app to view mobile friendly content including:
- Online Video
- Mobile friendly websites
- Email addresses
- Contact Card Details
- Many more! In fact, here is a list of 101 Uses for QR Codes
In the past, to the consumer public, QR codes were nothing more than an ugly little black and white square, an image that must have a function but not attractive enough for them to feel compelled in exploring what it is and how it works. It’s actually taken a very long time for these 2 dimensional bar codes to grow in popularity to where it is today.
Q. So how can real estate agents successfully use these ugly bland looking images in their marketing?
A. Branded QR Codes for Mobile Friendly Online Real Estate Content!
Yes, brand them with your own corporate colours and logo, make them visually appealing and functional before you print them on your sign boards, flyers, window displays and business cards.
How? There are many online QR Code Generators online. However, this one will actually produce branded QR Codes. Just click the link and play around a little. Below are a few samples I have produced using this code.
Throughout my article I have made mention of “Mobile friendly Content” It is vital to the success of your online campaign that any QR Code you produce links to content that is compatible to being viewed on a smart phone screen.
I do believe that QR Codes will grow in their popularity and being able to brand them will certainly assist businesses, especially in real estate to start using them and embedding them in their marketing strategies.
In a recent article about Where can I broadcast my real estate video, I made a few reccomendations as to which QR Readers could be used for the different types of smart phones. Check it out.
Have fun playing around with the generator tool. I certainly did.